Hotel Brand Towels | Premium Guest Towels
Wholesale luxury Hotel Towels
Add a touch of luxury to your hotel, salon, or spa with our premium wholesale hotel towels. Our selection of guest towel collections includes cotton and cotton-blend hotel towels in bulk that come in various designs, colors and sizes – providing comfort for you, your guests, and your budget. Whether you’re looking for economy guest towels, standard guest towels, premium guest towels, or even luxury hotel bathroom towels, Direct Textile Store has something for everyone. Experience the quality of our products for yourself – shop bulk hotel bath towels today.
Is cotton or ringspun cotton better for hotel brand towels?
Cotton is made from fibers of the cotton plant that are twisted and spun into yarn. Ringspun cotton goes a step further—the fibers are spun into finer, stronger yarns, resulting in a towel that is softer, more durable, and more luxurious. This higher-quality fabric is commonly used in premium hotel brand towels, where softness, durability, and a superior guest experience are top priorities. Ringspun cotton towels maintain their plush feel even after repeated washes, making them ideal for luxury hotels, boutique properties, and upscale hospitality brands.
What is GSM?
GSM stands for grams per square meter. This measurement refers to the towel density. The higher the density, the more likely the towel is of better quality and more absorbent. The GSM of towels typically ranges between 300 GSM and 900 GSM.
What types of hotel towels should I stock for guest rooms?
Most hotels supply a full set of guest towels: bath towels, hand towels, washcloths, and bath mats. Depending on your property, you may also want to include pool or spa towels. Buying these in bulk ensures consistency across all rooms and helps maintain your brand standard.
How do economy, standard, premium, and luxury hotel towels differ?
- Economy guest towels are lightweight, budget-friendly, and ideal for motels or high-turnover properties.
- Standard towels offer a balance of softness, absorbency, and cost efficiency.
- Premium guest towels are thicker, more absorbent, and designed for mid- to upper-level properties.
- Luxury hotel towels feature higher GSM cotton or ringspun cotton for maximum softness and durability, preferred by upscale hotels and spas.
How often should hotel towels be replaced?
On average, hotel towels last 100–150 washes depending on their quality and laundering process. Higher GSM and ringspun cotton towels tend to last longer. Properties with heavy use, such as resorts and spas, often replace stock more frequently to maintain a fresh, high-quality guest experience.
Are white towels better than colored towels for hotels?
White towels are the most common choice for hotels because they can be bleached, sanitized easily, and convey cleanliness. Colored towels are often used for spas, resorts, or branding purposes, but they may show wear more quickly over time.
Customer Testimonial
"The quantity options are great. Still getting wholesale prices without having to order full cases every single time. These towels make my bathrooms feel like a high-end hotel."
We are a hotel towel supply and ship to US, Alaska, Hawaii, US Territories, Canada, Puerto Rico, St. Thomas, and St. Croix.
Looking for a wider selection of wholesale hotel bath towels? Browse our hotel bathroom towels collection.